The other day I was looking through my wallet and found this frequent drink card from Nr Gize. I thought, “oh smoothies! I’d like to go back there; where is it?” I knew I had been there before because it has one stamp on it, and it seemed familiar enough. But I could not for the life of me remember where I got it. I racked my mind, then I searched online, and finally figured it out—it’s the juice vendor at my 24 Hour Fitness. This process took an unnecessary amount of my time, and left me disgruntled with the Nr. Gize customer experience. They did not put so much as a website address on this card.
Nr Gize: don’t you want me to come back?
There are actually many operators out there who create menus, flyers, coupons, and frequent buyer cards without a storefront, website, or email address listed. That means: it is not easy for customers to find you when the opportunity comes up. Experience it for yourself with these three examples:
- Download Bocce Café’s menu, and then print it out. Now, walk away from your computer with their menu in hand. Do you even remember the name of the restaurant this menu is from?
- Repeat the steps above for Maya Mexican Cuisine. You may know the name, but can you quickly make out regional-style of food they serve? But, the options look delicious, so you quickly jump in your car to check it out; do you know where it is?
- Just one more: take a look at Rose Pistola’s menu. They’ve done a great job letting you know their style and personality. But, once again, now that you are in the car, do you know where it is?
Listen. It is a huge achievement to connect with someone who likes your business enough to print out your menu or keep your frequent buyer card. So, do your customers (and yourself) a favor: if you are putting it in print, please include instructions on how we can find you.