Everything that makes your program a success—from list hygiene to deliverability, and from key essentials and testing to results.
Everything from list hygiene, A/B testing, communication planning, email essentials, and the in-depth world of email optimization & deliverability, all of which are key factors in the success of your program.
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As a marketing leader, you pour significant resources into crafting email campaigns. But have you stopped to consider what actually happens when those carefully designed messages land in your audience’s inbox? The truth is, your subscribers’ inboxes are increasingly sophisticated filtering systems that make fewer and fewer emails visible. Categorized tabs automatically sort promotional emails […]
Navigating email sender requirements are more demanding. Quick: Name the 4 email sender requirements Yahoo & Google enforced starting Feb 1 (⤵)
After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.
We’ve all been tempted. Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it be?
Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]
Here is how MailChimp’s Groups and List Segmentation can help you not only notify your tenants of upcoming alarm tests or rent meetings, but also be able to target certain floors, type of units, or rental situation such as month-to-month.
Two marketers step off the hamster wheel to examine what’s happening beneath the surface noise. No quick fixes or algorithmic hacks. Just rigorous analysis of how marketing is evolving in real-time – and what to do about it.
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