Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit “send,” and you’ll be on your way to email marketing success.

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I live in a building where management likes to periodically tape notices to every door in the building. The problem is that after 3 days you can quickly figure out who is on vacation when the notice is still hanging up. Not a very good idea to display who is not home. A better idea would be to send out an email using MailChimp. [Read more…]

Page Curl is a modern and clean email template designed to be used in Campaign Monitor’s awesome template editor. (A MailChimp version is coming soon. Follow us on Twitter and Facebook to be notified of its release.)

The Page Curl HTML email template is being offered as a free download for a limited time (while in beta testing.) We are writing up some easy to follow instructions and hope to have the whole package available for purchase on ThemeForest within the month. Until then, you can download the Page Curl template to use in your email campaigns. This template is NOT shareware. You can download it and use it for yourself, but don’t resell it or claim you designed it and sell it to your client. [Read more…]