DIGITAL MEANING empowers
marketing leaders to connect
strategies and tactics to
business results—with faster
delivery and more joy.
As a marketing leader, you (and your team) are responsible for a tremendous amount of marketing output. You have great ideas, and you need more time, people, and expertise to execute them. Enter Digital Meaning.
An Evolved Approach to Digital Marketing
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Storytelling
Stories are what move people, and it starts with a company’s strategic narrative. Storytelling enables digital marketing to deliver experiences that matter to their audience. We thrive in breaking down complex, technical topics into human-forward messaging and content that makes a real impact and inspires action.
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Technology
Algorithms, automation, search engines, and now AI have redefined the day-to-day of marketing success. Our team gets tech. It’s our passion, and why ‘Digital’ is our first name. We are experts in the digital marketing techniques required to enable growth and amplify content, organically.
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Workflow
We show up as marketers, write your briefs as you would, and provide project leadership you can rely on. We always start with our playbooks and apply our ‘flow-state’ approach to move projects forward with purpose. Then, we top it off with a retrospective to optimize for next time.
We Serve Marketing Leaders, Not Logos
Our Latest Insights
We constantly learn, test, and build better to keep up with an ever-evolving digital marketing landscape, knowledge-share with other marketer leaders, and put best practices in place for clients.
If Your Audience’s Email Inbox Was a Reality TV Show: Who Gets Voted Off the Island First?
As a marketing leader, you pour significant resources into crafting…
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From Data to Insights: Why ‘Know Your Audience’ Is a Hot Topic Again
Let's face it: 'know your audience' is Marketing 101. But…
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AI in Marketing: Three Key Opportunities and How to Maximize Them
AI is hitting fast and furious and it’s hard to keep up with all the buzz, let alone the business challenges it’s presenting.
explore the trifecta
Creating a Marketing Roadmap That Speaks to Executives and Reframes Marketing’s Role
Some organizations report they can spend months finalizing their annual plans. Yet, marketers are still on the hook to drive results.
follow the road(map)
Stop Relying on Hand-Me-Down Data: Adjust to a Cookieless Reality
Major ISPs, ESPs, and email browsers are actively phasing out third-party data. As marketers, this means we’ve got a choice: shift our digital marketing approach towards collecting zero-party and first-party data — or lose our audience.
make the shift
It’s Time to Give a Damn About the Company’s (Bad) Email Sender Reputation
Navigating email sender requirements are more demanding. Quick: Name the 4 email sender requirements Yahoo & Google enforced starting Feb 1 (⤵)
read the latest email marketing news