DIGITAL MEANING empowers
marketing leaders to connect
strategies and tactics to
business results—with faster
delivery and more joy.
As a marketing leader, you (and your team) are responsible for a tremendous amount of marketing output. You have great ideas, and you need more time, people, and expertise to execute them. Enter Digital Meaning.
A Better Approach to Digital Marketing
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Storytelling
From AI to Zcash, our team gets tech. It’s our passion and why Digital is our first name. But we are also experts at breaking down complex, technical topics into human-forward strategic narrative. One that makes a real impact on your audience.
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Technology
The most common mistake in digital marketing is ignoring the technology that drives its success—algorithms, search engines, and deliverability networks. We prioritize the key essentials for the most effective digital channels: social, email, and website.
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Workflow
We show up as marketers, write your briefs like you would, and provide project leadership you can rely on. We always start with our playbooks and apply our ‘flow-state’ approach to move projects forward with purpose all the way through post-launch reviews.
We Serve Marketing Leaders, Not Logos
Our Latest Insights
We constantly learn, test, and build better to keep up with an ever-evolving digital marketing landscape, knowledge-share with other marketer leaders, and put best practices in place for clients.
Three Big Resets for B2B Marketing in 2023
With layoffs and budget constraints lurking around every corner, marketing…
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It’s a Fact for B2B: Small Moves Maximize Marketing Efforts
“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base—not taking big swings. Turns out, making incremental improvements and small tweaks are more likely to yield significant results. Continue »
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B2B Marketing Attribution Is Officially Canceled
Newsflash: Relying on third-party data to gain insights about a target audience is an exercise in futility. Instead of tracking behavior, the better B2B marketing strategy for driving demand and revenue is by going straight to the source. Find out how.
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The Seven Secrets to Moving B2B Marketing Projects Forward With Purpose
Getting wrapped up in the go, go, go mentality of marketing is a slippery slope. With budgets under fire, B2B marketers need to know how to keep moving projects forward in a meaningful way.
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Why B2B Marketers Don’t Have to Outsource
Nearly half of B2B companies outsource all or part of their marketing functions. Ask these three questions to maximize the agility, specialization, and project leadership your team needs.
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Caution: Stop Trying to Drive Website Traffic!
Attention B2B Marketers, Driving traffic to the company’s website is getting you nowhere. Instead, unique content and organic engagement are the best ways to generate trust and demand. Find out how »
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