Challenge-Led Marketing Playbook
Every marketing leader faces a make-or-break business challenge (whether it’s marketing, sales, or operational) that’s standing between them and real growth.
Playbooks We've Delivered
What's the big marketing challenge you are facing?
We appreciate your openness in sharing your biggest marketing challenge with us! If you're willing, provide your email and we'll send you the information-gathering tool to start tackling this challenge.
What's Inside Your B2B Marketing Playbook
For $4,495, you get what you need to stop defending marketing and start driving growth. Clear recommendations. Real strategies. Zero fluff.
The "Real" Challenge
Here’s what’s really breaking your marketing (spoiler: it’s may not be what you think). Plus the tough love on strategies that are hurting more than helping—because someone needs to say it.
Key Business Considerations
Business factors that play a role in the challenge you are facing, including locations, available market share, and a SWOT analysis.
Audience Bullseye
Who are you really talking to? What are their actual pain points? We’ll answer these questions that drive everything else (and the awareness levels you’re missing) with exploratory research from real humans.
Sound Recommendation
No vanity metrics. No attribution fairy tales. Just proven go-to-market plays built for YOUR specific audience. Every recommendation comes with the why behind it—plus the alternatives we ruled out (and why).
Action-Oriented Plan
Stop counting touchpoints. Start counting conversations. You’ll get a prioritized roadmap of step-by-step execution plans. The guidance you need to drive pipeline, revenue and business impact immediately.
Extras Just for You
Depending on your unique business challenge, we offer potential opportunities, education, competitive benchmarking, and alternatives which may be beyond the scope of the inciting project.
Why Start With a Playbook
Because marketing isn't about proving its worth—it's about driving growth. Growth requires stepping back to understand the real business reason you are tackling any project or challenge. A playbook ensures you actually get there.
We find mutual success with marketing leaders who are ready to move from a series of tactical tasks to a unified strategic approach.
Consider this your escape route from the vanity metrics vortex. A working test-drive for what marketing should feel like.
Focus and guidance you need whether you choose to execute on your own or with us.
We move fast because we start ready. Your playbook eliminates the typical two-month onboarding phase, effectively offsetting its cost. Your marketing subscription budget goes straight to strategic execution from day one, not discovery.
75% of marketing leaders who start with a playbook become happy, business-impact-driving clients.
Breakthrough Your Current Marketing Challenge
In just a few steps, you'll get the business-impact-focused action plan you need to execute on your own or by subscribing to Digital Meaning.
1.
Kick-off: DIY or With Us
To address your challenges effectively, the playbook process opens with an information-gathering step. Choose to start building your playbook independently online, or opt for a collaborative call.
2.
Digital Marketing Experts Unite
We put our collective expertise to work, dig past the symptoms to find what's actually broken (and what's worth keeping), then deliver the honest diagnosis with a clear path forward.
3.
Working Session Delivery
We'll bring your customized playbook to life during a working session with you, and anyone else you include. We'll walk you through all the ins and outs of your custom playbook and answer any questions you have—live.
Let's do marketing, together.
Tired of defending your budget while priorities shift weekly? These plans are built for your reality: shifting priorities, shrinking budgets, and the constant scramble to keep up. Built for the resources you need, as you need them.
get started