How It Works
Book our brains. In just a few weeks, you’ll get a results-focused action plan that you can execute on your own or by subscribing with us.
Join Kick-Off Call
We’ll ask you some tough questions about the challenges you face so we can get to know you and your business better.
We Go To Work
Our team starts digging deeper into your situation, unearthing the real problems, and coming up with research-driven recommendations.
We’ll bring your customized project playbook to life during a working session with you; and anyone else from your team you’d like to include.
What’s Inside Your Playbook?
For a nominal investment ($995) you get a B2B marketing plan that lays out a well-considered set of tools, tactics, channels and future-phase strategies.
The Real Problem
We’ll share what we’ve pinpointed as your #1 marketing challenge (and it may surprise you). We’ll also give you tough love on any existing strategies that are hurting your business more than helping it.
Key Business Considerations
Business factors that play a role in the challenge you are facing, including locations, available market share, and a SWOT analysis.
We identify your primary and secondary targets, as well as influencers. Including awareness levels, and exploratory research with real people.
To support our recommendations, we offer both a concrete rationale and a rundown of alternatives we considered. The full list of alternative recommendations is included for your consideration.
Digital marketing tactics are prioritized with a fully outlined scope for how to execute, so you’ll be ready to start driving results immediately.
Extras Just for You
Depending on your unique problem, we offer potential opportunities, and alternatives which may be beyond the scope of the core challenge.
EdTech Client Solves for the Right Marketing Problem
An education technology company reached out to us for help with SEO, but we found that they had a contact database filled with their total addressable market. What they really needed was a more unified messaging and communication strategy that would convert those visiting their site and that continue on through their sales process.
For their B2B marketing playbook, we added a slide about SEO Today to help sell this bigger idea to their C-Suite. Now their digital efforts are aligned with how they do business, and they’ve only had to invest in marketing tactics that move them forward.
Let’s Think Big Together
We find mutual success with B2B organizations who are ready to move from a series of tactical tasks to a unified strategic approach.
Why start with a playbook?
- Get a feel for what it’s like working together before a larger engagement.
- Focus and guidance you need whether you choose to execute on your own or with us.
- We move fast once we start & deduct the playbook cost from your first invoice.
- 75% of B2B organizations who start with a playbook become happy, long-term partners.