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Marketing Strategy

Count on us to help you stay on top of digital trends, best practices, and strategically sound solutions. Because we know that without sound strategy, you’re just chasing your tail.

Nov 18 2022

Written by Pauline Kalil · About: Marketing Strategy

Why B2B Marketers Don’t Have to Outsource

Why B2B Marketers Don’t Have to Outsource

Resource-strapped internal teams need the right outsourced B2B marketing at the right time with the right processes. Even the most talented marketing teams struggle to execute complex marketing plans, which is why almost half of B2B companies consistently outsource all or part of their marketing functions. That’s a huge portion of marketing that isn’t happening […]

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Mar 30 2022

Written by Pauline Kalil · About: Marketing Strategy

Overcoming the Great Resignation Through Even Greater Marketing

recruitment challenges solved with a magnet

What B2B Marketers Can Do to Help HR Resolve Recruitment Challenges After a shutdown and much pause, followed by months of high workloads, employees aspired for blue-sky thinking and pondered the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation,” also coined a “Great […]

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Sep 01 2021

Written by Pauline Kalil · About: Marketing Strategy

How to Find Digital Meaning for Your Organization

digital meaning

Digital marketing tactics are crucial to sustainable success, but picking the right focus for your b2b business can be tricky. Read on »

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Jul 29 2021

Written by Pauline Kalil · About: Marketing Strategy

Is Influencer Marketing for B2B Companies?

woman recording podcast | b2b influencer marketing

Over the past decade, influencer marketing has become a valuable part of digital marketing strategies. If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions. Here’s why: we already know 84% of all B2B purchases start with a referral. Neilson also […]

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Jun 29 2020

Written by Eddie Ranchigoda · About: Marketing Strategy

2020 2.0: From Surviving to Thriving

surviving-to-thriving

A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]

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Apr 17 2020

Written by Eddie Ranchigoda · About: Marketing Strategy

The Coronavirus P.U.N.C.H. List

5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]

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Apr 14 2020

Written by Pauline Kalil · About: Marketing Strategy

What a Strategic Business Narrative Does for Your Customers and Fans

business narrative

This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]

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Mar 01 2020

Written by Pauline Kalil · About: Marketing Strategy

What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?

strategic narrative

A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]

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May 09 2016

Written by Pauline Kalil · About: Marketing Strategy

5 fundamental shifts in B2B Marketing

Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.

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Feb 01 2016

Written by Pauline Kalil · About: Marketing Strategy

Three Digital Marketing Must-Dos for Your Business

2016 digital rules

If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started »

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