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Marketing Strategy

Count on us to help you stay on top of the newest digital trends, best practices, strategically sound solutions.

Jun 29 2020

Written by Eddie Ranchigoda · About: Marketing Strategy

2020 2.0: From Surviving to Thriving

surviving-to-thriving

A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]

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Apr 17 2020

Written by Eddie Ranchigoda · About: Marketing Strategy

The Coronavirus P.U.N.C.H. List

5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]

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Apr 14 2020

Written by Pauline Kalil · About: Marketing Strategy

What a Strategic Business Narrative Does for Your Customers and Fans

business narrative

This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]

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Mar 01 2020

Written by Pauline Kalil · About: Marketing Strategy

What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?

strategic narrative

A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]

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Nov 27 2018

Written by Pauline Kalil · About: Marketing Strategy, Website

It’s Time to Address the Elephant in the Internet

“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”

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May 09 2016

Written by Pauline Kalil · About: Marketing Strategy

5 fundamental shifts in B2B Marketing

Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.

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Mar 09 2016

Written by Pauline Kalil · About: Marketing Strategy

How to Find Digital Meaning for Your Organization

open road

You’ve heard it all before: in order to stay competitive, you need to embrace a digital mindset. Specifically, it’s critical to adopt the technologies and build a digital foundation that leads to improved customer service, heightened productivity, and increased revenues.

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Feb 01 2016

Written by Pauline Kalil · About: Marketing Strategy

Three Digital Marketing Must-Dos for Your Business

2016 digital rules

If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started »

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May 26 2011

Written by Pauline Kalil · About: Marketing Strategy

Make your restaurant website a magnet for drop-ins

customers needed

As with everything else today, restaurant goers are on the go. And they are making decisions about which restaurant to patron on their mobile phones. The faster mobile prospects can see what’s on your menu, hours of operation, and directions, the faster they’ll show up and be seated.Here are five ways to make your website […]

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