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Your website is your most important traffic and conversion-driving marketing tool. Give it the attention it deserves through backlog management, UX, visual design, and transparent development management.

Aug 17 2021

Written by Ricky Porco · About: Website Management

Why B2B Marketers Need a Transparent Website Development Process

When your company’s website is working well, it’s a conversion machine turning interested visitors into free-spending and viable prospects. The birds are singing and you look like a genius. But how often does this really happen? We all know that friction points occur in the getting-to-market web development process. Some of the hassle is a […]

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Dec 10 2020

Written by Arthur Vibert · About: Website Management

Every B2B website needs attention. Like right now.

B2B-website-management

After months of meetings, design tweaks, and content reviews, your company’s spectacular new site has gone live. Hooray. Now everyone can go back to the other 2,452 things on their to-do lists, right? Well, not quite. But hey, give everyone a week off from thinking about it. Heck, give them two. Knock yourself out! But […]

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Nov 06 2019

Written by Pauline Kalil · About: Email Marketing, Website Management

Two Free Digital Ads B2B Marketers May Be Overlooking

digital ads

After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.

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Nov 27 2018

Written by Pauline Kalil · About: Marketing Strategy, Website Management

It’s Time to Address the Elephant in the Internet

“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”

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Nov 08 2013

Written by Guest Contributor · About: Website Management

Website management: Being In Control

website management

This is a bit beyond the semantics of it: there is a big difference between being “in control” of your website and “having control” of it. Why is this important? Many people feel that if they have full admin access to their website that they in control of the site. But this is simply not true, and can lead website owners to falsely believe that they are in control of a healthy website. Here’s why.

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May 27 2012

Written by Guest Contributor · About: Website Management

Comparing cheap website development to cheap cup of coffee

In this post, I will be comparing cheap websites to cheap coffee, or better yet, how the two have so much in common. Why? People understand bad, cheap coffee, but often don’t see that a cheap website is just as lousy and forgiving as that cup of Joe eating a hole in your stomach. And […]

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Apr 02 2011

Written by Guest Contributor · About: Meaningful Design, Website Management

How college and university ‘web design’ degrees are failing our students

To help prepare web design students for real world web design, Colleges and Universities today must offer courses focusing on User Experience and User Interface design. You can have a complete, functional and informative website without Flash, video, and even jQuery, but you cannot do without solid, logical user experience and user interface implemented.

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Mar 20 2011

Written by Guest Contributor · About: Website Management

Top 4 plugins every WordPress website should use

WordPress is an excellent platform to create your website on, but it does have its shortcomings: security, speed, and data backup. With the addition of the following 4 plugins, your WordPress site will be faster, more secure, and have a complete backup copy stored away.

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