Campaign Monitor was recently part of an esteemed panel of judges for Email Monks’ The Best Email Design Hunt and used their inspiration to create this very useful email design infographic—the Anatomy of a Winning Email Design.
10 Email Marketing Campaign Essentials [Checklist]
Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]
5 fundamental shifts in B2B Marketing
Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.
Three Digital Marketing Must-Dos for Your Business
If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started »
Website management: Being In Control
This is a bit beyond the semantics of it: there is a big difference between being “in control” of your website and “having control” of it. Why is this important? Many people feel that if they have full admin access to their website that they in control of the site. But this is simply not true, and can lead website owners to falsely believe that they are in control of a healthy website. Here’s why.
Landlords: Use Email Marketing for Better Tenant Communication
Here is how MailChimp’s Groups and List Segmentation can help you not only notify your tenants of upcoming alarm tests or rent meetings, but also be able to target certain floors, type of units, or rental situation such as month-to-month.
Social Media Companies and Media Literacy Don’t Mix
Social media today is teaching kids, students and grandmothers alike that they have the ability to copy and share anything with anyone, while news media and courts tells them that sharing certain documents, music, movies and even homemade videos of roommates is illegal and punishable. Why that and not this?
Comparing cheap website development to cheap cup of coffee
In this post, I will be comparing cheap websites to cheap coffee, or better yet, how the two have so much in common. Why? People understand bad, cheap coffee, but often don’t see that a cheap website is just as lousy and forgiving as that cup of Joe eating a hole in your stomach. And […]
Designer’s block: Five ways I jumpstart creativity
There are an uncountable number of posts written on the subject of how to break designer’s block. Many say the same thing: relax, go outside, go somewhere creative. And some of these work well for others. I have found more specific ways that tend to work for me. Not to say the others don’t work, […]
Page Curl, a free Campaign Monitor email template
Page Curl is our latest email template built specifically for Campaign Monitor’s template editor. It is being offered as a free download for a limited time (while we put the finishing touches on it and get it ready for submission to ThemeForest.)
3 Lessons from Jury Duty About Creating the Ultimate Customer Experience
Yesterday was a first for me: I fulfilled my civic jury duty. Somehow I’ve dodged the bullet all these years; so, I was excited to finally see what all of the non-hype was all about. My take was that it was pretty interesting to see, and entertaining. They go around the room and ask everyone […]
Too big to offend? Nike and the ‘Black and Tan’ shoe row
I’m amazed at the versatility of Nike Dunks. The basic model is so clean that the mood and impact of the shoe are as limitless as the colors, textures, and materials Nike has at its disposal. The recently released “Black and Tan” and “Guinness” Dunks feature a classy neutral palette and textured leather worthy of “dress sneaker” designation. Both shoes are limited-editions and the release coincides with the St. Patrick’s day holiday. Looks aside, Nike is receiving strong criticism for the names of the sneakers, particularly the “Black and Tan.”
Derby of San Francisco: Unboxing a Beautiful Package Design
I just received my jacket from Derby of San Francisco. I’ve needed a good jacket for awhile now, and have been waiting for its arrival after we got a ‘VIP discount’ offer, and then had to wait for hours while the website crashed under all the pressure of the launch. Supposedly they sent out 500 […]
The TOMS Shoes Catch-22: Everyone is Wearing Them
TOMS “One for One” Movement is brilliant. What better way to get our consumption frenzied society to give back than through shoes. Everyone loves shoes!
From searching to send-off hugs: A perfectly persistent [offline and online] hotel experience
I just stayed at the Desert Star Hotel in Palm Springs, CA. And I really cannot say enough about the genius customer experience that owner Davy has created from beginning to end. If you go to Palm Springs, you must stay there!
Make your restaurant website a magnet for drop-ins
As with everything else today, restaurant goers are on the go. And they are making decisions about which restaurant to patron on their mobile phones. The faster mobile prospects can see what’s on your menu, hours of operation, and directions, the faster they’ll show up and be seated.Here are five ways to make your website […]
How college and university ‘web design’ degrees are failing our students
To help prepare web design students for real world web design, Colleges and Universities today must offer courses focusing on User Experience and User Interface design. You can have a complete, functional and informative website without Flash, video, and even jQuery, but you cannot do without solid, logical user experience and user interface implemented.
Top 4 plugins every WordPress website should use
WordPress is an excellent platform to create your website on, but it does have its shortcomings: security, speed, and data backup. With the addition of the following 4 plugins, your WordPress site will be faster, more secure, and have a complete backup copy stored away.
What’s a benefit? And writing for dummies.
The editorial copywriter that I work with responded to me today (after I provided her with feedback on the headline that she submitted for this month’s article), “I guess I don’t understand what you mean by ‘benefit.’ In marketing yes, in editorial no—this sounds like [insert topic here] for Dummies—help me understand why this is […]
A great example of offline usability and other customer experience thoughts.
This picture is a snippet of the wine menu at District Wine Bar in San Francisco. You can download the full menu here. The reason I am showing you this is because it is a phenomenal example of a user friendly menu; and a great example of how usability is not just about websites. It […]
