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B2B Marketing Thoughts Blog

We’re big on staying on top of digital trends, testing out online tools, deciding which digital marketing tactics are strategically sound—and knowledge-sharing about them.

Mar 01 2020

Written by Pauline Kalil · About: Marketing Strategy

What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?

strategic narrative

A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]

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Nov 06 2019

Written by Pauline Kalil · About: Email Marketing, Website Management

Two Free Digital Ads B2B Marketers May Be Overlooking

digital ads

After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.

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Aug 29 2019

Written by Arthur Vibert · About: Email Marketing

Why B2B Marketers Must Stop Spamming

stop spamming

We’ve all been tempted. Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it be?

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Nov 27 2018

Written by Pauline Kalil · About: Website Management

It’s Time to Address the Elephant in the Internet

“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”

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Jun 28 2016

Written by Pauline Kalil · About: Email Marketing

10 Email Marketing Campaign Essentials [Checklist]

Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]

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May 09 2016

Written by Pauline Kalil · About: Marketing Strategy

5 fundamental shifts in B2B Marketing

Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.

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Feb 01 2016

Written by Pauline Kalil · About: Marketing Strategy

Three Digital Marketing Must-Dos for Your Business

2016 digital rules

If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started »

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Jun 16 2012

Written by Guest Contributor · About: Email Marketing

Landlords: Use Email Marketing for Better Tenant Communication

email marketing for tenants

Here is how MailChimp’s Groups and List Segmentation can help you not only notify your tenants of upcoming alarm tests or rent meetings, but also be able to target certain floors, type of units, or rental situation such as month-to-month.

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Mar 20 2011

Written by Guest Contributor · About: Website Management

Top 4 plugins every WordPress website should use

WordPress is an excellent platform to create your website on, but it does have its shortcomings: security, speed, and data backup. With the addition of the following 4 plugins, your WordPress site will be faster, more secure, and have a complete backup copy stored away.

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Jul 12 2010

Written by Pauline Kalil · About: Breakthrough Content

What’s a benefit? And writing for dummies.

The editorial copywriter that I work with responded to me today (after I provided her with feedback on the headline that she submitted for this month’s article), “I guess I don’t understand what you mean by ‘benefit.’ In marketing yes, in editorial no—this sounds like [insert topic here] for Dummies—help me understand why this is […]

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