Digital Meaning

Digital Marketing Partner for Select B2B Clients

Two Free Digital Ads B2B Marketers May Be Overlooking

Free Digital Ads illustration

After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.

And yes, I said free! These impressions already exist for your business but are sometimes not recognized as legitimate ads. The two hidden gems you may be overlooking are organic search ads and email subject line + preheader combos. With the proper marketing strategy, these ads should be maximized to generate a stronger web presence.

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It’s Time to Address the Elephant in the Internet

Um . . . excuse me . . . but your data is showing.

Once solely the realm of crypto nerds, “Security” is set to be the single biggest topic in 2019. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”

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10 Email Marketing Campaign Essentials [Checklist]

Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit “send,” and you’ll be on your way to email marketing success.

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5 fundamental shifts in B2B Marketing

Inspired by the B2B Marketing Innovation Summit

“My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.
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Three Digital Marketing Must-Dos for Your Business

2016 digital rules

Don’t put these things off another year. Your business can’t afford to wait.

If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer if you’re looking to improve and optimize. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started.

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3 Lessons from Jury Duty About Creating the Ultimate Customer Experience

Yesterday was a first for me: I fulfilled my civic jury duty. Somehow I’ve dodged the bullet all these years; so, I was excited to finally see what all of the non-hype was all about. My take was that it was pretty interesting to see, and entertaining. They go around the room and ask everyone to tell all the intimate details of your life. After an entire day, you are left with a good understanding of the people in your city, your local judiciary system, and lots and lots of stories!  [Read more…]

Digital Meaning

Digital Marketing Partner in San Francisco

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