With layoffs and budget constraints lurking around every corner, marketing departments are under new pressure to do more with less. However, the phrase “doing more with less” is a misnomer. Resources may be shrinking, but B2B marketers don’t have to work longer hours or grind out more deliverables. Instead of chasing the latest tactics or […]
B2B Marketing Attribution Is Officially Canceled
Newsflash: Relying on third-party data to gain insights about a target audience is an exercise in futility. Instead of tracking behavior, the better B2B marketing strategy for driving demand and revenue is by going straight to the source. Find out how.
The Seven Secrets to Moving B2B Marketing Projects Forward With Purpose
Getting wrapped up in the go, go, go mentality of marketing is a slippery slope. With budgets under fire, B2B marketers need to know how to keep moving projects forward in a meaningful way.
Why B2B Marketers Don’t Have to Outsource
Nearly half of B2B companies outsource all or part of their marketing functions. Ask these three questions to maximize the agility, specialization, and project leadership your team needs.
Caution: Stop Trying to Drive Website Traffic!
Attention B2B Marketers, Driving traffic to the company’s website is getting you nowhere. Instead, unique content and organic engagement are the best ways to generate trust and demand. Find out how »
Overcome the Great Resignation With Even Greater Marketing
Now more than ever, employees are pondering the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation” — learn what B2B marketers can do to help HR solve their recruitment challenges.
How to Find Digital Meaning for Your Organization
Digital marketing tactics are crucial to sustainable success, but picking the right focus for any B2B company can be tricky.
Is Influencer Marketing for B2B Companies?
If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions.
Win the Virtual Background Game Forever
You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]
Greater Farallones: Campaigning Virtually
Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]
Six Art Lesson Plans That Anyone Can Use to Teach, Virtually
Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]
What a Strategic Business Narrative Does for Your Customers and Fans
This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]
An HOA Letter That Will Create Dialogue in a Time of Crisis
Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building. At the same time keeping the flow of communication […]
What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?
A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]
Two Free Digital Ads B2B Marketers May Be Overlooking
After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.
It’s Time to Address the Elephant in the Internet
“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”
10 Email Marketing Campaign Essentials [Checklist]
Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]
5 fundamental shifts in B2B Marketing
Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.
Three Digital Marketing Must-Dos for Your Business
If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started »
3 Lessons from Jury Duty About Creating the Ultimate Customer Experience
Yesterday was a first for me: I fulfilled my civic jury duty. Somehow I’ve dodged the bullet all these years; so, I was excited to finally see what all of the non-hype was all about. My take was that it was pretty interesting to see, and entertaining. They go around the room and ask everyone […]