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Mar 30 2022

Written by Pauline Kalil · About: Marketing Strategy

Overcoming the Great Resignation Through Even Greater Marketing

recruitment challenges solved with a magnet

What B2B Marketers Can Do to Help HR Resolve Recruitment Challenges After a shutdown and much pause, followed by months of high workloads, employees aspired for blue-sky thinking and pondered the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation,” also coined a “Great […]

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Jan 07 2022

Written by Pauline Kalil · About: Social Media Marketing

7 Steps for Organic Growth Through Social Media Engagement

7 Steps for Organic Growth Through Social Media Engagement

“Engagement” is Digital Meaning’s Word of The Year for 2022. We’ve prioritized creating content that invites conversation, engaging in dialogue with our audience and investing in the platforms that resonate with our audience the most. Through lots of iterating, experimentation and research, we’ve come to a few conconclusions and are here to share the wealth. […]

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Sep 01 2021

Written by Pauline Kalil · About: Marketing Strategy

How to Find Digital Meaning for Your Organization

digital meaning

Digital marketing tactics are crucial to sustainable success, but picking the right focus for your b2b business can be tricky. Read on »

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Jul 29 2021

Written by Pauline Kalil · About: Marketing Strategy

Is Influencer Marketing for B2B Companies?

woman recording podcast | b2b influencer marketing

Over the past decade, influencer marketing has become a valuable part of digital marketing strategies. If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions. Here’s why: we already know 84% of all B2B purchases start with a referral. Neilson also […]

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Jun 09 2020

Written by Pauline Kalil · About: Breakthrough Content

Greater Farallones: Campaigning Virtually

Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]

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Apr 29 2020

Written by Pauline Kalil · About: Breakthrough Content

Six Art Lesson Plans That Anyone Can Use to Teach, Virtually

Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]

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Apr 14 2020

Written by Pauline Kalil · About: Marketing Strategy

What a Strategic Business Narrative Does for Your Customers and Fans

business narrative

This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]

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Mar 31 2020

Written by Pauline Kalil · About: Breakthrough Content

An HOA Letter That Will Create Dialogue in a Time of Crisis

Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building. At the same time keeping the flow of communication […]

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Mar 01 2020

Written by Pauline Kalil · About: Marketing Strategy

What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?

strategic narrative

A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]

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Nov 06 2019

Written by Pauline Kalil · About: Email Marketing, Website Management

Two Free Digital Ads B2B Marketers May Be Overlooking

digital ads

After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.

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Nov 27 2018

Written by Pauline Kalil · About: Marketing Strategy, Website Management

It’s Time to Address the Elephant in the Internet

“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”

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Oct 10 2018

Written by Pauline Kalil · About: Email Marketing, Meaningful Design

Anatomy of a Winning Email Design by Campaign Monitor

Campaign Monitor was recently part of an esteemed panel of judges for Email Monks’ The Best Email Design Hunt and used their inspiration to create this very useful email design infographic—the Anatomy of a Winning Email Design.

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Jun 28 2016

Written by Pauline Kalil · About: Email Marketing

10 Email Marketing Campaign Essentials [Checklist]

Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]

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May 09 2016

Written by Pauline Kalil · About: Marketing Strategy

5 fundamental shifts in B2B Marketing

Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.

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Feb 01 2016

Written by Pauline Kalil · About: Marketing Strategy

Three Digital Marketing Must-Dos for Your Business

2016 digital rules

If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started »

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Mar 30 2012

Written by Pauline Kalil · About: Customer Experience

3 Lessons from Jury Duty About Creating the Ultimate Customer Experience

Yesterday was a first for me: I fulfilled my civic jury duty. Somehow I’ve dodged the bullet all these years; so, I was excited to finally see what all of the non-hype was all about. My take was that it was pretty interesting to see, and entertaining. They go around the room and ask everyone […]

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Jul 29 2011

Written by Pauline Kalil · About: Customer Experience

The TOMS Shoes Catch-22: Everyone is Wearing Them

TOMS “One for One” Movement is brilliant. What better way to get our consumption frenzied society to give back than through shoes. Everyone loves shoes! 

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Jul 23 2011

Written by Pauline Kalil · About: Customer Experience

From searching to send-off hugs: A perfectly persistent [offline and online] hotel experience

I just stayed at the Desert Star Hotel in Palm Springs, CA. And I really cannot say enough about the genius customer experience that owner Davy has created from beginning to end. If you go to Palm Springs, you must stay there!

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May 26 2011

Written by Pauline Kalil · About: Marketing Strategy

Make your restaurant website a magnet for drop-ins

customers needed

As with everything else today, restaurant goers are on the go. And they are making decisions about which restaurant to patron on their mobile phones. The faster mobile prospects can see what’s on your menu, hours of operation, and directions, the faster they’ll show up and be seated.Here are five ways to make your website […]

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Jul 12 2010

Written by Pauline Kalil · About: Breakthrough Content

What’s a benefit? And writing for dummies.

The editorial copywriter that I work with responded to me today (after I provided her with feedback on the headline that she submitted for this month’s article), “I guess I don’t understand what you mean by ‘benefit.’ In marketing yes, in editorial no—this sounds like [insert topic here] for Dummies—help me understand why this is […]

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