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Thoughts

Experiencing, thinking and blogging about digital marketing and customer experience.

Feb 17 2021

Written by Arthur Vibert · About: Content

Planning Your Key Company Video Storytelling Message

video planning

Now that we know what Video Storytelling is and what it can do for us, let’s start creating. Creating a video can be complex. The best way to make sure you get what you want at the end of the process is to plan carefully in advance. This means considering things like who will be […]

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Dec 10 2020

Written by Arthur Vibert · About: Website

Every B2B website needs attention. Like right now.

B2B-website-management

After months of meetings, design tweaks, and content reviews, your company’s spectacular new site has gone live. Hooray. Now everyone can go back to the other 2,452 things on their to-do lists, right? Well, not quite. But hey, give everyone a week off from thinking about it. Heck, give them two. Knock yourself out! But […]

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Jul 27 2020

Written by Pauline Kalil · About: Content

Win the Virtual Background Game Forever

virtual background

You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]

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Jun 29 2020

Written by Eddie Ranchigoda · About: Marketing Strategy

2020 2.0: From Surviving to Thriving

surviving-to-thriving

A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]

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Jun 09 2020

Written by Pauline Kalil · About: Content

Greater Farallones: Campaigning Virtually

Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]

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May 07 2020

Written by Arthur Vibert · About: Content

What is Video Storytelling?

Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]

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Apr 29 2020

Written by Pauline Kalil · About: Content

Six Art Lesson Plans That Anyone Can Use to Teach, Virtually

Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]

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Apr 17 2020

Written by Eddie Ranchigoda · About: Marketing Strategy

The Coronavirus P.U.N.C.H. List

5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]

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Apr 14 2020

Written by Pauline Kalil · About: Marketing Strategy

What a Strategic Business Narrative Does for Your Customers and Fans

business narrative

This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]

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Mar 31 2020

Written by Pauline Kalil · About: Content

An HOA Letter That Will Create Dialogue in a Time of Crisis

Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building matters. At the same time keeping the flow of […]

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Mar 01 2020

Written by Pauline Kalil · About: Marketing Strategy

What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?

strategic narrative

A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]

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Nov 06 2019

Written by Pauline Kalil · About: Email Marketing, Website

Two Free Digital Ads B2B Marketers May Be Overlooking

digital ads

After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.

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Aug 29 2019

Written by Arthur Vibert · About: Email Marketing

Why B2B Marketers Must Stop Spamming

stop spamming

We’ve all been tempted. Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it be?

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Nov 27 2018

Written by Pauline Kalil · About: Marketing Strategy, Website

It’s Time to Address the Elephant in the Internet

“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”

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Oct 10 2018

Written by Pauline Kalil · About: Design, Email Marketing

Anatomy of a Winning Email Design by Campaign Monitor

Campaign Monitor was recently part of an esteemed panel of judges for Email Monks’ The Best Email Design Hunt and used their inspiration to create this very useful email design infographic—the Anatomy of a Winning Email Design.

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Jun 28 2016

Written by Pauline Kalil · About: Email Marketing

10 Email Marketing Campaign Essentials [Checklist]

Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]

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May 09 2016

Written by Pauline Kalil · About: Marketing Strategy

5 fundamental shifts in B2B Marketing

Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.

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Mar 09 2016

Written by Pauline Kalil · About: Marketing Strategy

How to Find Digital Meaning for Your Organization

open road

You’ve heard it all before: in order to stay competitive, you need to embrace a digital mindset. Specifically, it’s critical to adopt the technologies and build a digital foundation that leads to improved customer service, heightened productivity, and increased revenues.

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Feb 01 2016

Written by Pauline Kalil · About: Marketing Strategy

Three Digital Marketing Must-Dos for Your Business

2016 digital rules

If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started »

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Nov 08 2013

Written by Pauline Kalil · About: Website

Website management: Being In Control

website management

This is a bit beyond the semantics of it: there is a big difference between being “in control” of your website and “having control” of it. Why is this important? Many people feel that if they have full admin access to their website that they in control of the site. But this is simply not true, and can lead website owners to falsely believe that they are in control of a healthy website. Here’s why.

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