With layoffs and budget constraints lurking around every corner, marketing departments are under new pressure to do more with less. However, the phrase “doing more with less” is a misnomer. Resources may be shrinking, but B2B marketers don’t have to work longer hours or grind out more deliverables. Instead of chasing the latest tactics or […]
“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base—not taking big swings. Turns out, making incremental improvements and small tweaks are more likely to yield significant results. Continue »
Newsflash: Relying on third-party data to gain insights about a target audience is an exercise in futility. Instead of tracking behavior, the better B2B marketing strategy for driving demand and revenue is by going straight to the source. Find out how.
Getting wrapped up in the go, go, go mentality of marketing is a slippery slope. With budgets under fire, B2B marketers need to know how to keep moving projects forward in a meaningful way.
Nearly half of B2B companies outsource all or part of their marketing functions. Ask these three questions to maximize the agility, specialization, and project leadership your team needs.
Attention B2B Marketers, Driving traffic to the company’s website is getting you nowhere. Instead, unique content and organic engagement are the best ways to generate trust and demand. Find out how »
Now more than ever, employees are pondering the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation” — learn what B2B marketers can do to help HR solve their recruitment challenges.
An industry event is a perfect setting to plan and create short testimonial videos. You’ve got a large group of your customers all in one place, as well as experts in your field who can talk intelligently about the benefits of working with or buying from your company. But aside from planning your key company […]
Digital marketing tactics are crucial to sustainable success, but picking the right focus for any B2B company can be tricky.
When your company’s website is working well, it’s a conversion machine turning interested visitors into free-spending and viable prospects. The birds are singing and you look like a genius. But how often does this really happen?
If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions.
Editor’s Note: This post, originally published on February 12, 2012, has been updated for accuracy and up-to-date information. First, what is a watermark? A watermark is a branding embedded in the paper stock. When you hold some paper up to the light, you can see noticeable brand or logo or wordmark that is brighter than […]
Now that we know what Video Storytelling is and what it can do for us, let’s start creating. Creating a video can be complex. The best way to make sure you get what you want at the end of the process is to plan carefully in advance. This means considering things like who will be […]
After months of meetings, design tweaks, and content reviews, your company’s spectacular new site has gone live. Hooray. Now everyone can go back to the other 2,452 things on their to-do lists, right? Well, not quite. But hey, give everyone a week off from thinking about it. Heck, give them two. Knock yourself out! But […]
You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]
A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]
Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]
Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]
Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]
5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]
We take a step back to look at the real problem, ask some tough questions, dig a little deeper, and make powerful suggestions based on concrete rationale. You’re left with an actionable plan that you can execute on your own or with us.
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