Executives don’t fund marketing language. They fund plans tied to the outcomes they already care about.
Creating a Marketing Roadmap That Speaks to Executives and Reframes Marketing’s Role
Why Your PPC Performance Is Tanking (And What to Tell Your CEO)
TL;DR Google changed how its ad platform works in 2024–2025, and your campaigns are paying for it. The harder truth: you still have control, you’ve just been handing it to the AI. What do I tell my CEO about our Google Ads budget? To maintain previous performance levels, we need to either increase the budget […]
If Your Audience’s Email Inbox Was a Reality TV Show: Who Gets Voted Off the Island First?
As a marketing leader, you pour significant resources into crafting email campaigns. But have you stopped to consider what actually happens when those carefully designed messages land in your audience’s inbox? The truth is, your subscribers’ inboxes are increasingly sophisticated filtering systems that make fewer and fewer emails visible. Categorized tabs automatically sort promotional emails […]
From Data to Insights: Why ‘Know Your Audience’ Is a Hot Topic Again
Let’s face it: ‘know your audience’ is Marketing 101. But it’s a mantra repeated so often, it may have lost its meaning. Today’s AI-powered world demands we sharpen our focus and zoom in on the psyche of the real humans we are talking to. We need to forge insights as profound and nuanced as our […]
AI in Marketing: Three Key Opportunities and How to Maximize Them
AI is hitting fast and furious and it’s hard to keep up with all the buzz, let alone the business challenges it’s presenting.
Stop Relying on Hand-Me-Down Data: Adjust to a Cookieless Reality
Major ISPs, ESPs, and email browsers are actively phasing out third-party data. As marketers, this means we’ve got a choice: shift our digital marketing approach towards collecting zero-party and first-party data — or lose our audience.
It’s Time to Give a Damn About the Company’s (Bad) Email Sender Reputation
Navigating email sender requirements are more demanding. Quick: Name the 4 email sender requirements Yahoo & Google enforced starting Feb 1 (⤵)
Cracking the Code on Digital Marketing Success for LinkedIn, Email, and Website
Technology powers digital marketing, and marketing leaders get it (sort of). They dedicate huge portions of their annual budgets and cross-functional resources to researching and vetting new mar-tech platforms. However, many tend to miss one key point.
Shift Your Communications Strategy to a Conversation Strategy
Shift your communication strategy to a conversation strategy that engages your audience. Discover practical tips for successful digital marketing and meaningful customer interactions.
Three Big Resets for B2B Marketing
Take stock of what your teams have been doing, imagining “what could be” solutions, and perhaps using the lessons we’ve learned in the past to inspire them to work smarter, not harder.
It’s a Fact for B2B: Small Moves Maximize Marketing Efforts
“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base—not taking big swings. Turns out, making incremental improvements and small tweaks are more likely to yield significant results.
B2B Marketing Attribution Is Officially Canceled
Newsflash: Relying on third-party data to gain insights about a target audience is an exercise in futility. Instead of tracking behavior, the better B2B marketing strategy for driving demand and revenue is by going straight to the source. Find out how.
The Seven Secrets to Moving B2B Marketing Projects Forward With Purpose
Getting wrapped up in the go, go, go mentality of marketing is a slippery slope. With budgets under fire, B2B marketers need to know how to keep moving projects forward in a meaningful way.
Why B2B Marketers Don’t Have to Outsource
Nearly half of B2B companies outsource all or part of their marketing functions. Ask these three questions to maximize the agility, specialization, and project leadership your team needs.
Caution: Stop Trying to Drive Website Traffic!
Attention B2B Marketers, Driving traffic to the company’s website is getting you nowhere. Instead, unique content and organic engagement are the best ways to generate trust and demand. Find out how »
Overcome the Great Resignation With Even Greater Marketing
Now more than ever, employees are pondering the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation” — learn what B2B marketers can do to help HR solve their recruitment challenges.
The B2B Marketing Manager’s Industry Event Testimonial Video Shoot Guide
An industry event is a perfect setting to plan and create short testimonial videos. You’ve got a large group of your customers all in one place, as well as experts in your field who can talk intelligently about the benefits of working with or buying from your company. But aside from planning your key company […]
How to Find Digital Meaning for Your Organization
Digital marketing tactics are crucial to sustainable success, but picking the right focus for any B2B company can be tricky.
Why B2B Marketers Need a Transparent Development Team
When your company’s website is working well, it’s a conversion machine turning interested visitors into free-spending and viable prospects. The birds are singing and you look like a genius. But how often does this really happen?
Is Influencer Marketing for B2B Companies?
If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions.
