
“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base—not taking big swings. Continue »
We’re big on staying on top of digital trends, testing out online tools, deciding which digital marketing tactics are strategically sound—and knowledge-sharing about them.
Written by Eddie Ranchigoda · About: Social Media Marketing
“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base—not taking big swings. Continue »
Written by Pauline Kalil · About: Marketing Strategy
Newsflash: Relying on third-party data to gain insights about a target audience is an exercise in futility. Instead of tracking behavior, the better B2B marketing strategy for driving demand and revenue is by going straight to the source. Find out how.
Written by Pauline Kalil · About: Flow State B2B Marketing
Getting wrapped up in the go, go, go mentality of marketing is a slippery slope. Marketing budgets have been under fire for the last several years, so teams are doing their best to make the most of what they have. It’s easy to get hung up on the minor details of a project or, worse, […]
Written by Pauline Kalil · About: Flow State B2B Marketing
Resource-strapped internal teams need the right outsourced B2B marketing at the right time with the right processes. Even the most talented marketing teams struggle to execute complex marketing plans, which is why almost half of B2B companies consistently outsource all or part of their marketing functions. That’s a huge portion of marketing that isn’t happening […]
Written by Pauline Kalil · About: Social Media Marketing
Attention B2B Marketers, Driving traffic to the company’s website is getting you nowhere. Instead, unique content and organic engagement are the best ways to generate trust and demand. Find out how »
Written by Pauline Kalil · About: Marketing Strategy
What B2B Marketers Can Do to Help HR Resolve Recruitment Challenges After a shutdown and much pause, followed by months of high workloads, employees aspired for blue-sky thinking and pondered the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation,” also coined a “Great […]
Written by Danny Haddad · About: Breakthrough Content
An industry event is a perfect setting to plan and create short testimonial videos. You’ve got a large group of your customers all in one place, as well as experts in your field who can talk intelligently about the benefits of working with or buying from your company. But aside from planning your key company […]
Written by Pauline Kalil · About: Marketing Strategy
Digital marketing tactics are crucial to sustainable success, but picking the right focus for your b2b business can be tricky. Read on »
Written by Guest Contributor · About: Website Management
When your company’s website is working well, it’s a conversion machine turning interested visitors into free-spending and viable prospects. The birds are singing and you look like a genius. But how often does this really happen? We all know that friction points occur in the getting-to-market web development process. Some of the hassle is a […]
Written by Pauline Kalil · About: Marketing Strategy
Over the past decade, influencer marketing has become a valuable part of digital marketing strategies. If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions. Here’s why: we already know 84% of all B2B purchases start with a referral. Neilson also […]
Written by Arthur Vibert · About: Breakthrough Content
Now that we know what Video Storytelling is and what it can do for us, let’s start creating. Creating a video can be complex. The best way to make sure you get what you want at the end of the process is to plan carefully in advance. This means considering things like who will be […]
Written by Arthur Vibert · About: Website Management
After months of meetings, design tweaks, and content reviews, your company’s spectacular new site has gone live. Hooray. Now everyone can go back to the other 2,452 things on their to-do lists, right? Well, not quite. But hey, give everyone a week off from thinking about it. Heck, give them two. Knock yourself out! But […]
Written by Pauline Kalil · About: Breakthrough Content
You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]
Written by Eddie Ranchigoda · About: Marketing Strategy
A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]
Written by Pauline Kalil · About: Breakthrough Content
Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]
Written by Arthur Vibert · About: Breakthrough Content
Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]
Written by Pauline Kalil · About: Breakthrough Content
Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]
Written by Eddie Ranchigoda · About: Marketing Strategy
5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]
Written by Pauline Kalil · About: Marketing Strategy
This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]
Written by Pauline Kalil · About: Breakthrough Content
Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building. At the same time keeping the flow of communication […]
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