We’ve all been tempted.
Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it be?
Why B2B Marketers Must Stop Spamming
It’s Time to Address the Elephant in the Internet
Um . . . excuse me . . . but your data is showing.
Once solely the realm of crypto nerds, “Security” is set to be the single biggest topic in 2019. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”
Anatomy of a Winning Email Design by Campaign Monitor
10 Email Marketing Campaign Essentials [Checklist]
Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit “send,” and you’ll be on your way to email marketing success.
5 fundamental shifts in B2B Marketing
Inspired by the B2B Marketing Innovation Summit
“My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.
[Read more…]
How to Find Digital Meaning for Your Organization
You’ve heard it all before: in order to stay competitive, you need to embrace a digital mindset. Specifically, it’s critical to adopt the technologies and build a digital foundation that leads to improved customer service, heightened productivity, and increased revenues. [Read more…]
Three Digital Marketing Must-Dos for Your Business
Don’t put these things off another year. Your business can’t afford to wait.
If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer if you’re looking to improve and optimize. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started.
Website management: Being In Control
In website management there is a big difference between “being in control” of your website and “having control” of it. Why is this important? Many people feel that if they have full admin access to their website that they in control of the site. But this is simply not true, and can lead website owners to falsely believe that they are in control of a healthy website. Here’s why. [Read more…]
- 1
- 2
- 3
- 4
- Next Page »