After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.
And yes, I said free! These impressions already exist for your business but are sometimes not recognized as legitimate ads. The two hidden gems you may be overlooking are organic search ads and email subject line + preheader combos. With the proper marketing strategy, these ads should be maximized to generate a stronger web presence.
