Attention B2B Marketers, Driving traffic to the company’s website is getting you nowhere. Instead, unique content and organic engagement are the best ways to generate trust and demand. Find out how »
Caution: Stop trying to Drive Website Traffic!
Overcoming the Great Resignation Through Even Greater Marketing
What B2B Marketers Can Do to Help HR Resolve Recruitment Challenges After a shutdown and much pause, followed by months of high workloads, employees aspired for blue-sky thinking and pondered the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation,” also coined a “Great […]
How to Find Digital Meaning for Your Organization
Digital marketing tactics are crucial to sustainable success, but picking the right focus for your b2b business can be tricky. Read on »
Why B2B Marketers Need a Transparent Development Team
When your company’s website is working well, it’s a conversion machine turning interested visitors into free-spending and viable prospects. The birds are singing and you look like a genius. But how often does this really happen? We all know that friction points occur in the getting-to-market web development process. Some of the hassle is a […]
Is Influencer Marketing for B2B Companies?
Over the past decade, influencer marketing has become a valuable part of digital marketing strategies. If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions. Here’s why: we already know 84% of all B2B purchases start with a referral. Neilson also […]
Planning Your Key Company Video Storytelling Message
Now that we know what Video Storytelling is and what it can do for us, let’s start creating. Creating a video can be complex. The best way to make sure you get what you want at the end of the process is to plan carefully in advance. This means considering things like who will be […]
Every B2B website needs attention. Like right now.
After months of meetings, design tweaks, and content reviews, your company’s spectacular new site has gone live. Hooray. Now everyone can go back to the other 2,452 things on their to-do lists, right? Well, not quite. But hey, give everyone a week off from thinking about it. Heck, give them two. Knock yourself out! But […]
Win the Virtual Background Game Forever
You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]
2020 2.0: From Surviving to Thriving
A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]
Greater Farallones: Campaigning Virtually
Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]
What is Video Storytelling?
Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]
Six Art Lesson Plans That Anyone Can Use to Teach, Virtually
Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]
The Coronavirus P.U.N.C.H. List
5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]
What a Strategic Business Narrative Does for Your Customers and Fans
This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]
An HOA Letter That Will Create Dialogue in a Time of Crisis
Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building. At the same time keeping the flow of communication […]
What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?
A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]
Two Free Digital Ads B2B Marketers May Be Overlooking
After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.
Why B2B Marketers Must Stop Spamming
We’ve all been tempted. Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it be?
It’s Time to Address the Elephant in the Internet
“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”
10 Email Marketing Campaign Essentials [Checklist]
Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]
