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Meaningful Design Sells

Rewarding marketing design is beautiful, tells your unique business story, and yields results.

Oct 10 2018

Written by Pauline Kalil · About: Design, Email Marketing

Anatomy of a Winning Email Design by Campaign Monitor

Campaign Monitor was recently part of an esteemed panel of judges for Email Monks’ The Best Email Design Hunt and used their inspiration to create this very useful email design infographic—the Anatomy of a Winning Email Design.

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Apr 22 2012

Written by Pauline Kalil · About: Design

Designer’s block: Five ways I jumpstart creativity

There are an uncountable number of posts written on the subject of how to break designer’s block. Many say the same thing: relax, go outside, go somewhere creative. And some of these work well for others. I have found more specific ways that tend to work for me. Not to say the others don’t work, […]

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Feb 12 2012

Written by Pauline Kalil · About: Design

Which way should the paper’s watermark face?

First, what is a watermark? A watermark is a branding embedded in the paper stock. When you hold some paper up to the light, you can see noticeable brand or logo or wordmark that is brighter than the rest of the paper. This is because that particular part of the paper is thinner than the […]

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Feb 04 2012

Written by Pauline Kalil · About: Customer Experience, Design

Derby of San Francisco: Unboxing a Beautiful Package Design

I just received my jacket from Derby of San Francisco. I’ve needed a good jacket for awhile now, and have been waiting for its arrival after we got a ‘VIP discount’ offer, and then had to wait for hours while the website crashed under all the pressure of the launch. Supposedly they sent out 500 […]

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Apr 02 2011

Written by Pauline Kalil · About: Design, Website

How college and university ‘web design’ degrees are failing our students

To help prepare web design students for real world web design, Colleges and Universities today must offer courses focusing on User Experience and User Interface design. You can have a complete, functional and informative website without Flash, video, and even jQuery, but you cannot do without solid, logical user experience and user interface implemented.

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Jan 04 2010

Written by Pauline Kalil · About: Customer Experience, Design

A personalized, and thoughtful tasting experience.

My sister and I were invited to a personalized tasting at a prospective caterer’s house in Mill Valley. My cousin and his fiance were researching caterers for their wedding. I knew that I had signed up for one good meal, but I had no idea what an amazing thoughtful experience this was going to be. […]

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