Shift your communication strategy to a conversation strategy that engages your audience. Discover practical tips for successful digital marketing and meaningful customer interactions.
Shift Your Communications Strategy to a Conversation Strategy
Eddie is our Chief Brand Officer who leverages two decades of consumer and tech marketing expertise to guide brand journeys and strategic narratives that delight and inspire audiences. Eddie has led marketing and branding efforts for companies across entertainment, fin-tech, ed-tech, and mobile apps and services. When he’s off-duty, Eddie is all about outdoor adventures with his pup, Lola.
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Blog Post Interrupter
It’s a Fact for B2B: Small Moves Maximize Marketing Efforts
“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base—not taking big swings. Turns out, making incremental improvements and small tweaks are more likely to yield significant results.
2020 2.0: From Surviving to Thriving
A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]
The Coronavirus P.U.N.C.H. List
5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]
