“Moneyball” got it right. In baseball and B2B marketing, performance is predicted by getting on base—not taking big swings. Turns out, making incremental improvements and small tweaks are more likely to yield significant results. Continue »
A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]
5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]
We take a step back to look at the real problem, ask some tough questions, dig a little deeper, and make powerful suggestions based on concrete rationale. You’re left with an actionable plan that you can execute on your own or with us.
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