Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]
We’ve all been tempted. Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it be?