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Thoughts and ideas for making your content brighter, tighter and more effective.

Jul 27 2020

Written by Pauline Kalil · About: Content

Win the Virtual Background Game Forever

virtual background

You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]

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Jun 09 2020

Written by Pauline Kalil · About: Content

Greater Farallones: Campaigning Virtually

Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]

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May 07 2020

Written by Arthur Vibert · About: Content

What is Video Storytelling?

Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]

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Apr 29 2020

Written by Pauline Kalil · About: Content

Six Art Lesson Plans That Anyone Can Use to Teach, Virtually

Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]

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Mar 31 2020

Written by Pauline Kalil · About: Content

An HOA Letter That Will Create Dialogue in a Time of Crisis

Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building matters. At the same time keeping the flow of […]

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Jul 12 2010

Written by Pauline Kalil · About: Content

What’s a benefit? And writing for dummies.

The editorial copywriter that I work with responded to me today (after I provided her with feedback on the headline that she submitted for this month’s article), “I guess I don’t understand what you mean by ‘benefit.’ In marketing yes, in editorial no—this sounds like [insert topic here] for Dummies—help me understand why this is […]

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