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B2B Marketing Thoughts

We’re big on staying on top of digital trends, testing out online tools, deciding which digital marketing tactics are strategically sound—and knowledge-sharing about them.

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Every B2B website needs attention. Like right now.

December 10, 2020 • written by Arthur Vibert • about Website Management

B2B-website-management

After months of meetings, design tweaks, and content reviews, your company’s spectacular new site has gone live. Hooray. Now everyone can go back to the other 2,452 things on their to-do lists, right? Well, not quite. But hey, give everyone a week off from thinking about it. Heck, give them two. Knock yourself out! But […]

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Win the Virtual Background Game Forever

July 27, 2020 • written by Pauline Kalil • about Breakthrough Content

virtual background

You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]

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2020 2.0: From Surviving to Thriving

June 29, 2020 • written by Eddie Ranchigoda • about Marketing Strategy

surviving-to-thriving

A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]

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Greater Farallones: Campaigning Virtually

June 9, 2020 • written by Pauline Kalil • about Breakthrough Content

Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]

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What is Video Storytelling?

May 7, 2020 • written by Arthur Vibert • about Breakthrough Content

Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]

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Six Art Lesson Plans That Anyone Can Use to Teach, Virtually

April 29, 2020 • written by Pauline Kalil • about Breakthrough Content

Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]

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The Coronavirus P.U.N.C.H. List

April 17, 2020 • written by Eddie Ranchigoda • about Marketing Strategy

5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]

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What a Strategic Business Narrative Does for Your Customers and Fans

April 14, 2020 • written by Pauline Kalil • about Marketing Strategy

business narrative

This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]

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An HOA Letter That Will Create Dialogue in a Time of Crisis

March 31, 2020 • written by Pauline Kalil • about Breakthrough Content

Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building. At the same time keeping the flow of communication […]

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What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?

March 1, 2020 • written by Pauline Kalil • about Marketing Strategy

strategic narrative

A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]

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Two Free Digital Ads B2B Marketers May Be Overlooking

November 6, 2019 • written by Pauline Kalil • about Email Marketing

digital ads

After two years of thinking about it, I realized that now was the perfect time to discuss the valuable free digital ads businesses sometimes overlook in this sophisticated era of AI and marketing automation. With the surplus of data for business intelligence to manage, savvy marketers recognize that maximizing free impressions and using them to optimize organic web presence for B2B engagement is incredibly important.

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Why B2B Marketers Must Stop Spamming

August 29, 2019 • written by Arthur Vibert • about Email Marketing

stop spamming

We’ve all been tempted. Buy a big list, shoot out a zillion emails and as long as you’re getting at least a .02% response rate you’re kicking butt. How bad can it be?

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It’s Time to Address the Elephant in the Internet

November 27, 2018 • written by Pauline Kalil • about Website Management

“Security” is no longer the realm of crypto nerds. Publishing platform Medium dedicated the entirety of its first magazine to the subject of trust, with articles like “Find Out What Google and Facebook Know About You” and “Your Online Data Is In Peril. The Blockchain Could Save It.”

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10 Email Marketing Campaign Essentials [Checklist]

June 28, 2016 • written by Pauline Kalil • about Email Marketing

Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit […]

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5 fundamental shifts in B2B Marketing

May 9, 2016 • written by Pauline Kalil • about Marketing Strategy

Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.

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Landlords: Use Email Marketing for Better Tenant Communication

June 16, 2012 • written by Guest Contributor • about Email Marketing

email marketing for tenants

Here is how MailChimp’s Groups and List Segmentation can help you not only notify your tenants of upcoming alarm tests or rent meetings, but also be able to target certain floors, type of units, or rental situation such as month-to-month.

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Designer’s block: Five ways I jumpstart creativity

April 22, 2012 • written by Guest Contributor • about Meaningful Design

There are an uncountable number of posts written on the subject of how to break designer’s block. Many say the same thing: relax, go outside, go somewhere creative. And some of these work well for others. I have found more specific ways that tend to work for me. Not to say the others don’t work, […]

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Top 4 plugins every WordPress website should use

March 20, 2011 • written by Guest Contributor • about Website Management

WordPress is an excellent platform to create your website on, but it does have its shortcomings: security, speed, and data backup. With the addition of the following 4 plugins, your WordPress site will be faster, more secure, and have a complete backup copy stored away.

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