How to make your content brighter, tighter, and more effective from brand journalists, senior-level copywriters, and storytellers who develop stand-out, useful, and persuasive content.
Subscribe to DM News and get carefully curated insights on digital marketing trends, tested tactics, and strategic resources, delivered to your inbox each month.
An industry event is a perfect setting to plan and create short testimonial videos. You’ve got a large group of your customers all in one place, as well as experts in your field who can talk intelligently about the benefits of working with or buying from your company. But aside from planning your key company […]
Now that we know what Video Storytelling is and what it can do for us, let’s start creating. Creating a video can be complex. The best way to make sure you get what you want at the end of the process is to plan carefully in advance. This means considering things like who will be […]
You’ve seen the SNL sketch. You’ve been Zooming day in, day out. You’ve seen your colleagues changing their virtual background, sometimes to a tropical beach, sometimes to a scene from a movie, or a popular tv show (Seinfeld, anyone?). Changing your Zoom background is sort of like decorating your desk—a way of expressing yourself. You […]
Wilson’s phalaropes creating whirlpools. One of the many amazing virtual backgrounds, for the taking, courtesy of Greater Farallones National Marine Sanctuary. The Greater Farallones National Marine Sanctuary’s Seabird Protection Network has always been heavily reliant on in-person community events as their biggest source of outreach in their campaign to protect wildlife from disturbances by boaters […]
Danny Haddad, our friend and colleague at Digital Meaning, shares his powerful perspective on storytelling. Storytelling has been around as long as people have. It’s how we pass along our culture. It’s one of the most important ways we learn how to do things, how to behave, to understand what’s expected of us. And today, […]
Since creating art lesson plans is like creating content, it turns out we’re really good at it. We found this out by creating a series of 40-minute art classes starting with my 4-year-old nephew, who adored working on them collaboratively over Google Duo. Here are six of our art lesson plans to work on with […]
Smaller, often resident-run, Home Owners Associations (HOAs) don’t always have the luxury of a property management company to lean on when the going gets tough. It may feel scary to step up and lead during a crisis that is much bigger than ourselves or our building. At the same time keeping the flow of communication […]
Every marketing leader has a big business challenge top of mind. What’s yours? We’ll put our collective marketing brainpower to work to help you solve it. You’re left with an actionable plan that you can execute on your own or with us.
what's a playbook?