LocusLabs Email Newsletter: From MindMap to Inbox

The Inciting Project

Our friends at Acuity Brands came to us needing extra hands on deck and brainpower to help with marcomm for one of their recent acquisitions, LocusLabs.

The First Playbook

We started with an email newsletter playbook that includes the real problem, key business considerations, audience bullseye, our recommended format and positioning, editorial guidance, and an action-oriented plan.

The Real Challenge

Our strategic playbook sets the project up for success—consistent execution while staying on brand and message for every edition of the newsletter. During this process we discovered that the team at Acuity also needed Pardot and email expertise to help with the launch and ongoing production.

The Marketing Subscription Plan

In less than eight short weeks, we delivered a content strategy, email design layout, template development, copywriting and production for the first newsletter. And we did it all while gaining buy-in among LocusLabs’ stakeholders along the way.