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Customer Experience

Thoughtful about the customer experience in every situation, questioning “that's how it has always been done” assumptions, and imagining “what could be” solutions.

May 27 2021

Written by Guest Contributor · About: Customer Experience, Meaningful Design

Which way should the paper’s watermark face?

Editor’s Note: This post, originally published on February 12, 2012, has been updated for accuracy and up-to-date information. First, what is a watermark? A watermark is a branding embedded in the paper stock. When you hold some paper up to the light, you can see noticeable brand or logo or wordmark that is brighter than […]

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Mar 30 2012

Written by Pauline Kalil · About: Customer Experience

3 Lessons from Jury Duty About Creating the Ultimate Customer Experience

Yesterday was a first for me: I fulfilled my civic jury duty. Somehow I’ve dodged the bullet all these years; so, I was excited to finally see what all of the non-hype was all about. My take was that it was pretty interesting to see, and entertaining. They go around the room and ask everyone […]

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Jan 20 2010

Written by Pauline Kalil · About: Customer Experience

Rice to Riches: you need more love in your cup.

I ran across a little shop on Polk Street in San Francisco one day, just walking by with a friend. There was not much traffic, but the people walking out appeared enlightened. And the name, Loving Cup, was a draw on its own. So, of course we had to find out what we were missing […]

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