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Customer Experience

Thoughtful about the customer experience in every situation, questioning “that's how it has always been done” assumptions, and imagining “what could be” solutions.

May 27 2021

Written by Guest Contributor · About: Customer Experience, Meaningful Design

Which way should the paper’s watermark face?

Editor’s Note: This post, originally published on February 12, 2012, has been updated for accuracy and up-to-date information. First, what is a watermark? A watermark is a branding embedded in the paper stock. When you hold some paper up to the light, you can see noticeable brand or logo or wordmark that is brighter than […]

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Mar 30 2012

Written by Pauline Kalil · About: Customer Experience

3 Lessons from Jury Duty About Creating the Ultimate Customer Experience

Yesterday was a first for me: I fulfilled my civic jury duty. Somehow I’ve dodged the bullet all these years; so, I was excited to finally see what all of the non-hype was all about. My take was that it was pretty interesting to see, and entertaining. They go around the room and ask everyone […]

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Mar 21 2012

Written by Guest Contributor · About: Customer Experience

Too big to offend? Nike and the ‘Black and Tan’ shoe row

I’m amazed at the versatility of Nike Dunks. The basic model is so clean that the mood and impact of the shoe are as limitless as the colors, textures, and materials Nike has at its disposal. The recently released “Black and Tan” and “Guinness” Dunks feature a classy neutral palette and textured leather worthy of “dress sneaker” designation. Both shoes are limited-editions and the release coincides with the St. Patrick’s day holiday. Looks aside, Nike is receiving strong criticism for the names of the sneakers, particularly the “Black and Tan.”

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Feb 04 2012

Written by Guest Contributor · About: Customer Experience, Meaningful Design

Derby of San Francisco: Unboxing a Beautiful Package Design

I just received my jacket from Derby of San Francisco. I’ve needed a good jacket for awhile now, and have been waiting for its arrival after we got a ‘VIP discount’ offer, and then had to wait for hours while the website crashed under all the pressure of the launch. Supposedly they sent out 500 […]

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Jul 29 2011

Written by Pauline Kalil · About: Customer Experience

The TOMS Shoes Catch-22: Everyone is Wearing Them

TOMS “One for One” Movement is brilliant. What better way to get our consumption frenzied society to give back than through shoes. Everyone loves shoes! 

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Jul 23 2011

Written by Pauline Kalil · About: Customer Experience

From searching to send-off hugs: A perfectly persistent [offline and online] hotel experience

I just stayed at the Desert Star Hotel in Palm Springs, CA. And I really cannot say enough about the genius customer experience that owner Davy has created from beginning to end. If you go to Palm Springs, you must stay there!

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Mar 31 2010

Written by Pauline Kalil · About: Customer Experience

A great example of offline usability and other customer experience thoughts.

This picture is a snippet of the wine menu at District Wine Bar in San Francisco. You can download the full menu here. The reason I am showing you this is because it is a phenomenal example of a user friendly menu; and a great example of how usability is not just about websites. It […]

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Jan 20 2010

Written by Pauline Kalil · About: Customer Experience

Rice to Riches: you need more love in your cup.

I ran across a little shop on Polk Street in San Francisco one day, just walking by with a friend. There was not much traffic, but the people walking out appeared enlightened. And the name, Loving Cup, was a draw on its own. So, of course we had to find out what we were missing […]

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Jan 14 2010

Written by Pauline Kalil · About: Customer Experience

Nr Gize: don’t you want me to come back?

The other day I was looking through my wallet and found this frequent drink card from Nr Gize. I thought, “oh smoothies! I’d like to go back there; where is it?” I knew I had been there before because it has one stamp on it, and it seemed familiar enough. But I could not for […]

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Jan 08 2010

Written by Pauline Kalil · About: Customer Experience

Don’t settle for evite when you can have pingg

How many times have you just continued to use the same product over and over just because it is what you know, what everyone else is using, and you just don’t feel like looking for another solution? Well, in such a marketing driven, and user experience focused time, there is always another company out there […]

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Jan 04 2010

Written by Pauline Kalil · About: Customer Experience, Meaningful Design

A personalized, and thoughtful tasting experience.

My sister and I were invited to a personalized tasting at a prospective caterer’s house in Mill Valley. My cousin and his fiance were researching caterers for their wedding. I knew that I had signed up for one good meal, but I had no idea what an amazing thoughtful experience this was going to be. […]

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