What’s yours?
It could be as big as how to drive demand for a new product, or open positions, how to get started on a specific project, like a website revamp, or an audit of a program to maximize results.
Breakthrough Your Current Marketing Challenge
In just a few steps, you’ll get the business-impact-focused action plan you need to execute on your own or by subscribing to Digital Meaning.
Kick-Off: Online or a Call
We’ll ask you some tough questions about the challenge you face so we can get to know your business better. Complete our kick-off questionnaire online or we’ll cover it in a 45-minute call.
Digital Marketing Experts Unite
Once our mindshare is booked, we’ll put our collective expertise to work, dig deeper, unearth the real challenge, business considerations, and target audience to deliver a research-driven way forward.
Working Session Delivery
We’ll bring your customized project playbook to life with you, and anyone else you include. We’ll walk you through all the ins-and-outs of your custom playbook and answer an questions you ahve live.
What’s Inside Your Playbook?
For a nominal investment ($995) you get a strategic marketing plan that lays out a well-considered set of tools, tactics, channels and future-phase strategies.
The Real Challenge
We’ll share what we’ve pinpointed as your #1 marketing challenge (and it may surprise you). We’ll also give you tough love on any existing strategies that are hurting your business more than helping it.
Key Business Considerations
Business factors that play a role in the challenge you are facing, including locations, available market share, and a SWOT analysis.
Audience Bullseye
We identify your primary and secondary targets, as well as influencers. Including awareness levels, and exploratory research with real people.
Sound Recommendation
To support our recommendations, we offer both a concrete rationale and a rundown of alternatives we considered. The full list of alternative recommendations is included for your consideration.
Action-Oriented Plan
Digital marketing tactics are prioritized with a fully outlined scope for how to execute, so you’ll be ready to start driving results immediately.
Extras Just for You
Depending on your unique problem, we offer potential opportunities, and alternatives which may be beyond the scope of the core challenge.
EdTech Client Solves the Right Marketing Problem
An education technology company reached out to us for help with SEO, but we found that they had a contact database filled with their total addressable market. What they really needed was a more unified messaging and communication strategy that would help convert prospects from website visits and on through their sales process.
For their B2B marketing playbook, we added a slide about SEO Today to help sell this bigger idea to their C-Suite. Now their digital efforts are aligned with how they do business, and they’ve only had to invest in marketing tactics that move them forward.
Why start with a playbook?
It’s always good practice to step back and realize the real business reason you are tackling any project in the first place. Here are more good reasons.
- We find mutual success with marketing leaders who are ready to move from a series of tactical tasks to a unified strategic approach.
- Think of this strategic marketing playbook as your working test-drive for subscribing to Digital Meaning.
- Focus and guidance you need whether you choose to execute on your own or with us.
- We move fast once we start & deduct the playbook cost from your first invoice.
- 75% of marketing leaders who start with a playbook become happy, long-term clients.
Let’s do marketing, together.
These subscription plans have been molded to address what marketing leaders tell us they face: shifting priorities, budget constraints, and an ever-changing marketing landscape. Providing the buy-in and resources you need.