Maestro Sausage Company Gets a Modern Update

The Inciting Project

Maestro Sausage Company is a family-owned and operated sausage manufacturer in Southern California, committed to producing the highest quality sausages available. We revamped the website for a more modern look, feel and experience, and designed an evolution of the brand.

The Real Challenge

Maestro is proud of their history, and highlights this on their homepage. Unfortunately, due to the busy nature of the background, the overwhelming amount of information in the introduction, and the illegibility of the navigation menu it becomes difficult to navigate, especially across various devices.

Style

We revamped the website for a more modern look, feel and experience, and designed an evolution of the brand, while keeping the recognizable pieces of their brand and history front and center.

The modernized font styles, color palette, and content hierarchy highlight both their brand and product without overshadowing the other.

After

We de-cluttered their website, and create a navigational flow that guides customers to exactly where they want to go. Users are reminded of a familiar delicatessen when they browse the products page.

As part of the modernizing the website, we developed a seamless experience that keeps the integrity of the brand and content no matter the device.

Bonus: Simple CMS

We developed a custom WordPress backend for the client that allows them to update information with maximum self-sufficiency and minimum chance of breaking code or design.