Strategic Marketing Playbook
Every marketing leader has a big business challenge top of mind.
Challenges like driving demand for a new product, service, or open roles, starting a website or messaging revamp project, and maximizing results for a specific channel like email or social media.
Playbooks We've Delivered
What's the biggest marketing challenge top of mind for you?
We appreciate your openness in sharing your biggest marketing challenge with us! If you're willing, provide your email and we'll send you the information-gathering tool to start tackling this challenge.
What's Inside Your B2B Marketing Playbook
For a nominal investment ($2,495), get a marketing resource jam-packed with well-considered ideas and tactics. Every part of your playbook is presented using plain language and visuals ensuring every recommendation is clear and simple.
The "Real" Challenge
We’ll share what we’ve pinpointed as your #1 marketing challenge (and it may surprise you). We’ll also give you tough love on any existing strategies that are hurting your business more than helping it.
Key Business Considerations
Business factors that play a role in the challenge you are facing, including locations, available market share, and a SWOT analysis.
Audience Bullseye
We identify your primary and secondary targets, as well as influencers. Including awareness levels, and exploratory research with real people.
Sound Recommendation
To support our recommendations, we offer both a concrete rationale and a rundown of alternatives we considered. The full list of alternative recommendations is included for your consideration.
Action-Oriented Plan
A roadmap of digital marketing tactics prioritized with a fully outlined scope for how to execute, so you’ll be ready to start driving results immediately.
Extras Just for You
Depending on your unique business challenge, we offer potential opportunities, education, and alternatives which may be beyond the scope of the inciting project.
Why Start With a Playbook
It’s always good practice to step back and realize the real business reason you are tackling any project in the first place. Here are more good reasons.
We find mutual success with marketing leaders who are ready to move from a series of tactical tasks to a unified strategic approach.
Think of this strategic marketing playbook as your working test-drive for subscribing to Digital Meaning.
Focus and guidance you need whether you choose to execute on your own or with us.
We move fast once we start & deduct the playbook cost from your first invoice.
75% of marketing leaders who start with a playbook become happy, business-impact-driving clients.
Breakthrough Your Current Marketing Challenge
In just a few steps, you'll get the business-impact-focused action plan you need to execute on your own or by subscribing to Digital Meaning.
1.
Kick-off: DIY or With Us
To address your challenges effectively, the playbook process opens with an information-gathering step. Choose to start building your playbook independently online, or opt for a collaborative call.
2.
Digital Marketing Experts Unite
Our team will put our collective expertise to work, dig deeper, unearth the real challenge and business considerations to deliver a research-driven way forward.
3.
Working Session Delivery
We'll bring your customized playbook to life during a working session with you, and anyone else you include. We'll walk you through all the ins and outs of your custom playbook and answer any questions you have—live.
Let's do marketing, together.
These subscription plans have been molded to address what marketing leaders tell us they face: shifting priorities, budget constraints, and an ever-changing marketing landscape. Providing the buy-in and resources you need.
see our plans