How many times have you just continued to use the same product over and over just because it is what you know, what everyone else is using, and you just don’t feel like looking for another solution? Well, in such a marketing driven, and user experience focused time, there is always another company out there trying to do it better. Yet, somehow we feel like we don’t have the right to demand what we deserve for our customer loyalty.
Well, we do. I recently threw a birthday party, and of course, just like everyone else, immediately logged onto evite to send out the invitation. First of all, evite’s library of images is becoming redundant; we have all seen the same images over and over. At least, they should refresh their images. So, I decided to use my own image. Turns out, evite does allow you to use your own image, but only at ¼ of the size of its own images. That means: it is a little tiny blob on your screen, nothing you can see, and basically pointless.
Plan A. Get in touch with evite’s support group and ask them to fix the image so that my invitation looks like an invitation. I kindly let them know that I was considering searching for an alternative, but would rather give them the opportunity to help me. [Side note: to evite, my customer loyalty means that anytime I send out an invitation, I advertise evite. If I switch, I would be advertising the alternative, not evite. And for all evite knows, I could be starting up my own event marketing company.] Evite did not respond until 48-hours later, and their response was “there is nothing we can do; sorry for any inconvenience.”
So, I quickly executed Plan B. Search for an alternate solution to evite.
When I started this search I was thinking, “what have I gotten myself into? There may not even be an alternate to evite.” The reality is, it only took me about 1 minute of google searching “email invitations” to find pingg.
Yes, that’s pingg, with two g’s. Here are just a few reasons why pingg is fantastic:
- it shows your attendees all of the event information right in their email;
- they can hit yes, no, or maybe right in their email, without having to click through;
- the invitations look beautiful; they encourage you to use your own images;
- you can even print your invitations (for those still not on email?), and they look just as beautiful;
- and you can easily pre-schedule all of your reminders, and send them via sms!
- Plus, when I contacted ping with a technical issue, they responded immediately; and fixed it for me—that’s customer service.
Moral of the story. You don’t have to settle for a lousy experience; there are too many other businesses out there who will treat you better–all you have to do is take a stand.