As with everything else today, restaurant goers are on the go. And they are making decisions about which restaurant to patron on their mobile phones.
The faster mobile prospects can see what’s on your menu, hours of operation, and directions, the faster they’ll show up and be seated.Here are five ways to make your website ready for that on-the-go visitor who wants your info now:
1. Don’t use Flash
Or anything else that makes your website not viewable on mobile phones and devices. Hundreds of millions of iPhones and iPads are being used today, and not one of them uses Flash. Which takes me to number two.
2. Create a mobile friendly website.
Mobile devices have smaller screens and less tolerance for extra code and rigid styling. So, you’ll want to include only basic information that your mobile prospect will want to make a decision, like menus, directions, and hours of operation. Learn more about creating a mobile friendly site »
3. Add web pages for your menus.
Why? You guessed it: so that we can see them on our mobile phones. It’s a good idea to have downloadable menus for people who want to print them out and keep them on hand. But, don’t limit your menu to just a pdf. A mobile prospect wants to see your menu when making a decision on which restaurant to patron. A menu they can see will get them in the door and seated in your restaurant. (That is if your menu stands out, of course!)
4. Quench their craving query.
Once your menu is in HTML, it is now set up to show up in searches. That means, when someone has a craving for something specific, and it’s on your menu, you’ll show up. So, also make sure to write detailed descriptions about your menu items. One of those ingredients just may your next drop-in’s craving.
5. Get them to your menu faster.
Another benefit to having your menu in HTML is that it is available to show up as a sitelink—the links that show up underneath the first search result leading to specific pages deeper within the site. Sitelinks make it even faster for your customers to go directly to your menu, and other important pages, right from their search results.<