Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit “send,” and you’ll be on your way to email marketing success.
Inspired by the B2B Marketing Innovation Summit
“My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.
You’ve heard it all before: in order to stay competitive, you need to embrace a digital mindset. Specifically, it’s critical to adopt the technologies and build a digital foundation that leads to improved customer service, heightened productivity, and increased revenues. [Read more…]
Don’t put these things off another year. Your business can’t afford to wait.
If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer if you’re looking to improve and optimize. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started.
In website management there is a big difference between “being in control” of your website and “having control” of it. Why is this important? Many people feel that if they have full admin access to their website that they in control of the site. But this is simply not true, and can lead website owners to falsely believe that they are in control of a healthy website. Here’s why. [Read more…]
I live in a building where management likes to periodically tape notices to every door in the building. The problem is that after 3 days you can quickly figure out who is on vacation when the notice is still hanging up. Not a very good idea to display who is not home. A better idea would be to send out an email using MailChimp. [Read more…]
This post is aimed at explaining how social media share buttons are confusing people’s understanding of copyright and intellectual property (IP). [Read more…]
In this post, I will be comparing cheap websites to cheap coffee, or better yet, how the two have so much in common. Why? People understand bad, cheap coffee, but often don’t see that a cheap website is just as lousy and forgiving as that cup of Joe eating a hole in your stomach. And ‘cheap’ isn’t just about price here – it also relates to cheap content, cheap design, cheap security, and little to no thought process or future-proofing. [Read more…]