Technology powers digital marketing, and marketing leaders get it (sort of). They dedicate huge portions of their annual budgets and cross-functional resources to researching and vetting new mar-tech platforms. However, many tend to miss one key point.
Marketing Strategy
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Blog Post Interrupter
Shift Your Communications Strategy to a Conversation Strategy
Shift your communication strategy to a conversation strategy that engages your audience. Discover practical tips for successful digital marketing and meaningful customer interactions.
Three Big Resets for B2B Marketing in 2023
Take stock of what your teams have been doing, imagining “what could be” solutions, and perhaps using the lessons we’ve learned in the past to inspire them to work smarter, not harder.
B2B Marketing Attribution Is Officially Canceled
Newsflash: Relying on third-party data to gain insights about a target audience is an exercise in futility. Instead of tracking behavior, the better B2B marketing strategy for driving demand and revenue is by going straight to the source. Find out how.
Overcome the Great Resignation With Even Greater Marketing
Now more than ever, employees are pondering the purpose of work. People are now leaving their jobs at the highest rate in two decades, spurring a “Great Resignation” — learn what B2B marketers can do to help HR solve their recruitment challenges.
How to Find Digital Meaning for Your Organization
Digital marketing tactics are crucial to sustainable success, but picking the right focus for any B2B company can be tricky.
Is Influencer Marketing for B2B Companies?
If B2B marketers continue to perceive influencer marketing as a consumer-only effort, they will miss the opportunity to realize untapped funnel growth and conversions.
2020 2.0: From Surviving to Thriving
A business blueprint for rebooting, reopening and regenerating in a challenging year. In April, I published the Coronavirus P.U.N.C.H List, which gave companies five steps to take as extended shelter-in-place mandates proliferated across the country. Now, as we approach the halfway mark of 2020, businesses nationwide are considering some manner of reopening. This may be […]
The Coronavirus P.U.N.C.H. List
5 Things Businesses Must Do During the Covid-19 Pandemic 1. Predict and Proact You created your business to fulfill a customer problem or need. Well, their problems and needs just multiplied. Don’t make them wait on jammed customer service lines. Be proactive and offer help before they ask. A friend in San Diego was happily […]
What a Strategic Business Narrative Does for Your Customers and Fans
This is part II of the What the Eff Is a Strategic Business Narrative and Why Does Every Company Need One? series. In part I, we discuss what a strategic narrative can do for your people. Editor’s Note. We began drafting this piece well before the health crisis became a daily driving force, and we […]
What The Eff Is A Strategic Narrative and Why Do B2B Companies Need One?
A strategic narrative is the story of a company. That’s it. Now, before you throw your hands up in disgust at this obvious-seeming answer, you should understand that I’m not talking about the usual, “Founded in 2010 by tech whiz-kids Mary Jones and Frank Smith… etc.” A strategic narrative is NOT the same thing as […]
5 fundamental shifts in B2B Marketing
Inspired by the B2B Marketing Innovation Summit “My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.