Email marketing is a cost-effective, highly targeted, and easily measurable way to connect with your customers and prospects—when done right. More often than not, we see B2B emails that are missing the opportunity to connect with their audience by glazing over the key details. Make sure these email marketing essentials are checked before you hit “send,” and you’ll be on your way to email marketing success.
Inspired by the B2B Marketing Innovation Summit
“My dream was to generate leads when I grow up,” says Kumail Nanjiani, more famously known as the character Dinesh from the wildly popular HBO comedy “Silicon Valley.” Surprise, surprise, it was a joke. Dinesh isn’t really a hacker and knows nothing about coding, let alone digital marketing.
You’ve heard it all before: in order to stay competitive, you need to embrace a digital mindset. Specifically, it’s critical to adopt the technologies and build a digital foundation that leads to improved customer service, heightened productivity, and increased revenues. [Read more…]
Don’t put these things off another year. Your business can’t afford to wait.
If you’re serious about putting your business ahead of the competition in 2016, these are the three things you simply can’t procrastinate on any longer if you’re looking to improve and optimize. You even have an extra day this month, with 2016 being a leap year. The clock’s ticking—so it’s time to get started.
Yesterday was a first for me: I fulfilled my civic jury duty. Somehow I’ve dodged the bullet all these years; so, I was excited to finally see what all of the non-hype was all about. My take was that it was pretty interesting to see, and entertaining. They go around the room and ask everyone to tell all the intimate details of your life. After an entire day, you are left with a good understanding of the people in your city, your local judiciary system, and lots and lots of stories! [Read more…]
As with everything else today, restaurant goers are on the go. And they are making decisions about which restaurant to patron on their mobile phones.
The faster mobile prospects can see what’s on your menu, hours of operation, and directions, the faster they’ll show up and be seated.Here are five ways to make your website ready for that on-the-go visitor who wants your info now: [Read more…]